Marrakech
Agafay Desert
Essaouira
Riad Living
8 days / 7 nights
Marrakech & Atlantic Escape
Light, atmospheric, premium — and no long driving days
View this journey
Photo: Morocco by Heart studio — Riad courtyard, Marrakech medina
Private Tours • Tailor-Made Journeys • Small Groups
Morocco. Known by Heart.
See Morocco. Feel Morocco. Remember it forever.
Discover Morocco through a journey designed around you.
Choose a tailor-made private experience or travel with an intimate group of up to 15 guests. Every journey is thoughtfully organized by Morocco by Heart and personally hosted by Moha.
Stay in handpicked riads, travel with licensed professional drivers and explore selected destinations with licensed local guides.
Available year-round.
Private journeys · Small groups up to 15 · Available year-round
Morocco by Heart coordinates your entire journey. Moha provides personal support throughout your stay, while licensed drivers and local guides deliver the specialist services included in your itinerary.
Moha, Your Dedicated Local Host
Private, Tailor-Made Journeys
Handpicked Riads and Experiences
Personal Support Throughout Your Trip
More than sightseeing
More Than a Tour. Your Morocco Story.
You will not be rushed from monument to monument with a clipboard in front of you. Our journeys leave room for the parts guests remember years later: the first cup of mint tea poured too high, the smell of cumin and orange blossom in a Fes spice stall, a long lunch with an Amazigh family while the bread finishes baking.
We plan around light and rhythm — medinas early, mountains in the afternoon, the Sahara when the dunes turn copper and the sky goes quiet. Between those hours, you rest in a courtyard where the only sound is water.
Morocco is a country of cities, coastlines, mountains, farmland and desert, with cuisines and languages that change as you drive. Our work is to help you understand what you are seeing, and to make the days between feel effortless.
Photo: Morocco by Heart studio — Citrus garden, Marrakech
Meet Moha
Travel Morocco with someone who truly cares.
Moha is the heart of Morocco by Heart. He combines local knowledge, genuine hospitality and personal attention to create journeys that feel safe, authentic and truly yours.
With Moha, you do not simply visit Morocco. You experience it by heart.
Born and raised in Morocco, Moha has spent years accompanying travelers between Marrakech, the Atlas Mountains, the desert and the coast. He speaks English, French, Arabic and Amazigh, and knows the riad owners, drivers and families along the way personally.
His role is to help you feel welcomed, comfortable and supported while you discover Morocco at your own pace.
Practical organization
Timings, transfers, riad check-ins and the small logistics of each day, arranged before you arrive.
Local support
Advice on the ground — where to eat, what to skip, how to handle souks, prices and etiquette.
Ongoing availability
Reachable by phone or WhatsApp throughout your stay, with quick changes if plans need to shift.
How Moha helps, in practice
Before you travel
Reviews your dates and pace, then adjusts the route so you are not spending your holiday in the car.
Before you travel
Books riads and desert camps he has visited himself, matched to how you like to sleep, eat and unwind.
During your journey
Meets you on arrival, hands over the day-by-day plan and introduces your driver in person.
During your journey
Reworks a day if weather, tiredness or a closed site changes it — a new lunch spot, an earlier start, a quieter medina walk.
Prefer writing? The inquiry form takes about two minutes and Moha replies personally.
Personal care. Professional organization.
Your journey is designed and coordinated by Morocco by Heart.
Your local host
Moha is your dedicated local host and point of contact throughout your stay. He welcomes you, helps with the practical details of your journey and makes sure you feel comfortable and supported.
Licensed drivers and guides
Transportation is provided by licensed professional drivers. When specialist sightseeing services are required, we arrange licensed local guides with knowledge of the destination.
Warmth with confidence
This combination gives you the warmth of personal care and the confidence of professionally arranged travel.
Who does what
- Moha
- Dedicated local host and point of contact
- Drivers
- Licensed professional drivers
- Guides
- Licensed local guides
- Morocco by Heart
- Journey designer and trip organizer
Morocco by Heart is the trading name of My Magic Moroccan Tour SARL, the licensed company that formally organizes your journey.
Private Morocco Tours
Three routes to begin with.
Private journeys, available year-round, personally hosted by Moha. Each route can be shortened, extended or reshaped around your dates and arrival airport.
Rabat
Chefchaouen
Fes
Marrakech
9 days / 8 nights
Imperial Morocco & Blue City
Culture, history and the imperial cities
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Fes
Sahara
Kasbah Valleys
Marrakech
12 days / 11 nights
Grand Morocco Journey
The complete Morocco experience, without the race
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Rabat
Fes
Artisan Workshops
Moroccan Table
9 days / 8 nights
Imperial Medina Secrets
Rabat, Salé, Meknes and Fez — history, craft and the living heart of the old cities
View this journey
Tangier
Tetouan
Chefchaouen
Rabat
9 days / 8 nights
Blue Medina Stories
Tangier, Tetouan, Chefchaouen and Asilah — Andalusian north, art, photography and the ocean
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Rabat
Chefchaouen
Fes
Sahara
10 days / 9 nights
Blue City to Sahara Grand Tour
The whole country in one arc — imperial cities, the Blue Pearl, the dunes and the Red City
View this journeyTangier
Chefchaouen
Sahara
Essaouira
15 days / 14 nights
Atlantic Coast to Sahara Grand Journey
Fifteen days, coast to coast — royal capitals, the Blue Pearl, the dunes and the Atlantic wind
View this journeyMarrakech
Atlas Mountains
Kasbah Valleys
Sahara
15 days / 14 nights
Kasbahs, Sahara & Atlantic Grand Journey
Fifteen days through the south — mountain passes, earthen kasbahs, the great dunes and the Atlantic wind
View this journeySignature Journeys
Starting points, shaped around you.
Each of these journeys has been traveled, refined and adjusted many times over. None of them is a fixed package — every route, hotel and day can be changed to suit how you like to travel.
10 – 12 days
Imperial Cities and Sahara
Casablanca · Rabat · Fes · Merzouga · Marrakech
Best for: Couples and first-time visitors
Follow Morocco's royal cities north to south, from the craft workshops of Fes to a night under the dunes near Merzouga, then finish among the courtyards of Marrakech.
View Journey7 – 9 days
Marrakech, Atlas Mountains and Desert
Marrakech · High Atlas · Dades Valley · Merzouga
Best for: Couples and small groups of friends
Mint tea in a Marrakech riad, lunch with an Amazigh family in the High Atlas, and the long silence of the Sahara after sunset.
View Journey8 – 10 days
Morocco for Women
Marrakech · Essaouira · Atlas Mountains
Best for: Women traveling together and solo travelers
Designed with extra care and pacing: women-led cooperatives, hammam afternoons, and hosts who look after you from arrival to departure.
View Journey9 days
Flavors of Morocco
Marrakech · Fes · Essaouira
Best for: Food-focused couples and friends
Market mornings, spice stalls explained one basket at a time, home kitchens, and a private rooftop dinner as the call to prayer moves across the medina.
View Journey6 – 8 days
Coastal Morocco and Essaouira
Casablanca · Marrakech · Essaouira · Agadir
Best for: Slow travelers and families
Atlantic air, blue fishing boats, argan cooperatives and ramparts at golden hour — Morocco at a gentler tempo.
View Journey14 – 16 days
Grand Morocco Private Journey
Tangier · Chefchaouen · Fes · Sahara · Atlas · Marrakech · Coast
Best for: Travelers who want the whole country
The complete arc: blue mountain towns, imperial medinas, desert nights, mountain passes and the coast, with unhurried days between each move.
View JourneyWhere you stay
Handpicked places, chosen for a reason.
We only book properties we have stayed in or inspected ourselves. For each night we look at three things: the standard of the rooms and service, the exact location, and whether the place adds something to your day.
Photo: Morocco by Heart studio — Partner riad, Marrakech
Restored riads inside the medina
- Standard
- 5-star boutique · 6–12 rooms
- Where
- Marrakech, Fes, Chefchaouen
Why it fits: A courtyard house behind a quiet door puts you inside the old city, minutes from the souks — but with silence, a plunge pool and staff who know your name by the second morning.
- Owner-run houses we have slept in ourselves
- Walking distance to the main monuments
- Rooftop breakfast and evening tea included
Photo: Morocco by Heart studio — Kasbah lodge, Draa Valley
Kasbah retreats in the Atlas
- Standard
- Small luxury lodge · 8–20 rooms
- Where
- High Atlas, Ait Ben Haddou, Dades
Why it fits: Earth-built walls, mountain air and terraces made for long dinners. The right stop to slow down between Marrakech and the desert instead of driving through in one push.
- Rooms with valley or mountain views
- Guided village and gorge walks from the door
- Heated in winter, shaded and cool in summer
Photo: Morocco by Heart studio — Desert camp, Merzouga
Private luxury desert camps
- Standard
- Deluxe tented camp · en-suite tents
- Where
- Erg Chebbi and Erg Chigaga dunes
Why it fits: Real beds, private bathrooms and hot water in the middle of the Sahara — plus dinner under the stars with no other camp in sight. This is the night most guests remember longest.
- En-suite tents with proper beds and linen
- Dune sunset and sunrise with your own crew
- Exclusive-use option for families and couples
Photo: Morocco by Heart studio — Coastal hotel, Essaouira
Coastal and garden retreats
- Standard
- Design hotel or private villa
- Where
- Essaouira, Oualidia, Palmeraie
Why it fits: The soft ending to a busy route: sea air, a pool, and nothing on the schedule. Ideal for the last two nights before your flight home.
- Ocean, garden or palm-grove settings
- Spa, hammam or surf and kite lessons nearby
- Villas with a private cook for larger groups
Prefer a specific hotel, a family suite or an all-villa trip? Tell us in your inquiry and we will match the standard you have in mind — or explain honestly when a place does not live up to its photographs.
Design My Private JourneyWhy Morocco by Heart
Designed Around You. Delivered with Heart.
Six things that shape every journey we plan — and the reason our guests keep introducing us to their friends.
Local knowledge
We live here. We know which medina lane is worth the detour at 8 a.m., which cook to sit with, and which road to avoid in August.
Private transportation
Your own vehicle and professional driver for the whole journey, so you move on your schedule rather than a group's.
Carefully selected accommodations
Riads, boutique hotels, mountain lodges and desert camps we have slept in ourselves — chosen for comfort and character.
English-speaking guides
Licensed local guides who explain context, culture and everyday life clearly, and answer the questions you actually have.
Thoughtful pacing
Fewer cities, longer stays, real afternoons. We build in rest, not just sights, because Morocco rewards attention.
Personal assistance
One person who knows your trip, reachable before departure and while you're here — by phone, email or WhatsApp.
Where you could go
One country, many Moroccos.
Tap a destination to see what it feels like on the ground and how it usually connects to the rest of your route.
Central Morocco
Marrakech
Courtyard riads, gardens, souks and rooftop dinners — the heart of most journeys.
Often combined with Atlas Mountains and Essaouira.
Combine these into a private itineraryHow it works
Three steps, and one person looking after you.
Planning a first trip to Morocco should feel like a conversation, not a transaction.
01
Tell Us About Your Dream Trip
Share your dates, who is traveling and what draws you to Morocco. A short form or a call — whichever you prefer.
02
Receive Your Private Itinerary
We design a day-by-day journey with accommodation options, transport and clear pricing in US dollars, then refine it with you.
03
Travel Morocco with Confidence
You are met at the airport, driven privately, guided by licensed local guides, and supported by Moha from arrival to departure.
Your flight from the USA
Nonstop from home, straight into Morocco.
We do not sell air tickets — you book the flight that suits you. Check live fares on the three nonstop options American travelers use most, and we shape your journey around the arrival you choose.
Royal Air Maroc
New York JFK → Casablanca
From$611round-trip, taxes and fees included
Nonstop in about seven hours, also from Washington, Miami and Los Angeles — the gateway for Fes, Rabat, Tangier and the grand loop.
United Airlines
Newark EWR → Marrakech
From$976round-trip, taxes and fees included
The only nonstop from the New York area into the Red City — ideal when Marrakech, the Atlas and the Sahara lead your route.
Delta Air Lines
Atlanta ATL → Marrakech
Check datesnonstop three times a week, seasonal service
The Southeast's own doorway into Morocco — Atlanta connects almost everything, so one hop takes you from home to the Red City.
We do not sell or book air tickets. Every fare here is a live search you buy directly from the airline. Our care begins the moment you land in Morocco — Moha meets you at arrivals and stays with you until your last goodbye.
See all routes, gateways and sample faresPeace of mind
Travel with Confidence
Most of the worry about a first trip to Morocco comes from small unknowns: who meets you at 2 a.m. in Casablanca, how you get from Fes to the desert, whether anyone will answer if a plan changes. We remove those unknowns one by one, and we tell you honestly what we can and cannot control.
We also encourage every guest to read the current U.S. Department of State travel information for Morocco and to carry comprehensive travel insurance.
Information for US Travelers- Airport welcome and private transfers on arrival and departure
- Private vehicles maintained for long Moroccan distances
- Professional, licensed drivers who know these roads
- Trusted local partners in every region we plan
- English-speaking assistance throughout your journey
- A clear written itinerary with addresses and timings
- Accommodation coordination and special requests handled in advance
- A direct contact you can reach while traveling
In our guests' words
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Photo: Morocco by Heart studio — Artisan workshop, Fes
The people behind the journeys
Morocco Shared by the People Who Know It Best
Morocco by Heart is a small Moroccan team: founders and travel designers who plan your days, licensed guides in each city, drivers who have covered these roads for years, riad hosts who remember how you take your coffee, and cooks, artisans and mountain families who welcome our guests as their own.
These are long relationships, not a supplier list. It is the reason we can open doors that are not on any map — and the reason we take responsibility for how our guests are hosted.
Responsible travel
Travel that leaves something behind.
We work directly with local guides, family-run riads, artisan workshops and women's cooperatives, and we pay them fairly and on time. We plan group sizes and visits so that the places we love stay livable for the people who live there.
- Licensed local guides in every region
- Family-run riads and small hotels
- Artisan workshops and cooperatives
- Women's cooperatives for argan and crafts
- Respectful cultural visits and photography
- Longer stays, fewer long transfers
Good questions
What American travelers usually ask first.
Most visits to Morocco are straightforward, and American guests travel here every week. We reduce the everyday friction: an airport welcome, private transportation with professional drivers, vetted accommodations, English-speaking guides and someone reachable throughout your trip. We also encourage you to review the current U.S. Department of State travel information for Morocco before you go. We do not offer safety guarantees — no honest travel company can.
Your Morocco Story Starts Here.
Tell us how you want to travel, what inspires you, and how you would like Morocco to feel. We will create a private journey designed around you.
Photo: Morocco by Heart studio — Erg Chebbi dunes, Sahara